RevCycle
Customer story

Enlighty turns customer conversations into opportunities and next steps with RevCycle

Hülya Dündar leads Marketing & Business Development at Enlighty. She uses RevCycle to keep the actions, opportunities and pipeline that come out of every customer conversation in one place.

Hülya Dündar, Head of Marketing & Business Development at Enlighty
Company
Enlighty
Industry
AI consumer intelligence
Company size
20+
Location
United Kingdom

Key results

  • Actions and opportunities from every conversation, in one place
  • Context from conversations she wasn't part of, at hand
  • Where the pipeline stands, visible at any moment

Information was scattered

Before RevCycle, everything that came out of a customer conversation depended on her own effort: notes taken by hand, typed into the CRM one by one, turned into action items, and the pipeline sorted manually.

“My notes were often incomplete, and I usually noticed what was missing only when it was too late.”

Accuracy first

She tried RevCycle in her first few conversations with one test in mind: were the actions and suggestions right?

“The action items, the suggestions it made… once I saw they were right, I kept using it.”

“For me, RevCycle is more than an assistant.”
Hülya Dündar
Head of Marketing & Business Development, Enlighty

Opportunities and pipeline in one place

Today she relies most on opportunity analysis and insights. Conversations she wasn't part of are part of the picture too.

“Even if I wasn't in a meeting, I can look back and see where I stand and where my pipeline is.”

Enlighty's team is still early in rolling RevCycle out. Hülya's verdict is already clear.

“I use my time much better, and planning the right actions got easier. I'd definitely recommend it to the people around me.”

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